Head-to-head comparison updated for 2026. See which protein product comes out on top.
| Attribute | ||
|---|---|---|
| Brand | Ascent | NOW Sports |
| Protein / serving | 25gBest | 25g |
| Calories / serving | 120 | 110Best |
| Fat / serving | 1g | 0.5gBest |
| Carbs / serving | 4g | 1gBest |
| Sugar / serving | 1g | 0gBest |
| Price / serving | $1.18 | $0.83Best |
| Price / gram protein | $0.0470 | $0.0333Best |
| Overall score | 78/100 | 88/100Best |
| Value score | 65/100 | 85/100Best |
| Purity score | 88/100 | 98/100Best |
| Protein source | Whey Isolate | Whey Isolate |
| Sweetener | stevia | none |
| Certifications | Informed Sport | Informed Sport, GMP Certified, Non-GMO |
| Dietary tags | Gluten-Free | Gluten-Free, Soy-Free |
| Third-party tested | Yes | Yes |
| Buy on Amazon | Buy on Amazon |
Ascent Native Fuel Whey sets itself apart with a process most consumers do not know about: native whey. While most whey protein is a byproduct of cheese manufacturing, Ascent produces their whey directly from fresh milk using a proprietary cold filtration process. This preserves the protein in its most natural state with higher leucine content and better bioavailability.
NOW Sports Whey Protein Isolate combines two things that rarely go together: Informed Sport certification and budget-friendly pricing. At $64.99 for 78 servings, it delivers 25g of protein per scoop at just $0.033 per gram of protein — an exceptional value for a sport-certified product. NOW Foods has been a trusted supplement manufacturer since 1968, bringing over five decades of quality assurance to every batch.
NOW Sports Whey Protein Isolate takes the lead with an overall score of 88 vs 78. For value, NOW Sports Whey Protein Isolate wins with a 85/100 value score.
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Last updated: March 2026
